walter e smithe daughters
(Last year, Walter E. Smithe resurrected the 1950s-era cartoon that was a holiday staple on WGN-Ch. Walter E. Smithe told me they work with many designers but Jeff was really able to get a lot of value into the pieces in his collection and that its why . The first order of business: ditch the longstanding, highly recognizable ad campaign featuring their father and two uncles. Additional partnerships with the likes of Cynthia Rowley and Ellen Degeneres have exposed the company to a new customer base. The CBS Chicago team is a group of experienced journalists who bring you the content on CBSChicago.com. This has been our priority since we first began serving the Chicago area back in 1945. Trendwise, Caitie says the color gurus at Pantone were right on when they selected a bright shade of green as Color of the Year. We've got the radar out for that," Tim Smithe says. Its a tough balance, but I like figuring out the retail puzzle.. They're not egomaniacs. ("Did you notice he used the wide-angle lens when he shot your [rear end]?"). So as long as strangers keep serenading them with the company jingle instead of pelting them with "Hardrock, Coco and Joe" DVDs, and as long as the business continues to grow, they'll keep doing the ads. The Smithe brothers commercials Chicagoans are used to were great for getting the Walter E. Smithe name out, but the new ads put the focus back on the furniture and design services, said Meghan Smithe. [1] The 4th generation (the Smithe Sisters), all daughters of Walter III, are Maureen Smithe (buyer), Meghan Smithe (director of marketing), Caitie Smithe (designer, design coordinator and stylist) and Colleen Smithe (director of advertising). I love incorporating an unexpected element into a room. Chicago, IL. Kyla McCarthy - EverybodyWiki Bios & Wiki Now, the fourth-generation leaders of Walter E. Smithe are learning to balance their busy personal lives with the big responsibility of carrying out the legacy of their family-run business. They hammer out a script, call in O'Neil and start filming. And youll see each of my sisters doing what they do best.. And it's those commercials, always informative and usually silly, that have the Smithe brothers walking in the footsteps of Linn Burton and the Empire Carpet Guy as Chicago TV commercial icons. When the boys took over from their father, there were about a half-dozen stores. (Antonio Perez / Chicago Tribune). Sisters Colleen, Meghan, Maureen and Caitie Smithe, from left, say three key words have helped them carry their family-run furniture company into a fourth generation: fresh, young and relevant. Three years later, she recruited Colleen to become advertising director -- a position she accepted without hesitation. The company gained national exposure from Lewis' collection, and each sister was able to shine in her own specialty. Currently, there are 3 generations involved in the business: Walter Smithe Jr is retired, but regularly visits the showrooms. 1428, hollyhunt.com) has expanded its Great Plains textile offering with the Foreign Affair collection, which has a mix of warm and cool neutrals. Walter E. Smithe Furniture & Design - Home - Facebook It takes work and sacrifice.. You want it to succeed and do well.". They pointed out how affordable the pieces are. The Smithe sisters are working to expose the brand to a new customer base Photo credit: Robin Subar. There are so many cool and unique materials being used to manufacture furniture these dayssuch as capiz shells, bone inlay, faux shagreen, concrete, rope and slate. This initiative calls for all hands on deck. The two renamed the store Smithe and Shanahan, but Bill Shanahan eventually sold his share to Smithe's brother Charlie. walter e smithe furniture - inc. walter e smithe furniture. Its nice to see when a family is ready to replace a well-loved piece that they come back to Smithe to do it. To date, there are 10 Smithe stores scattered throughout Chicago, and one in northwest Indiana. There is nothing like a day spent soaking up the sun and a good book or an evening with friends and good food and drinks under the stars. walter e smithe furniture inc. Through March 16, enjoy savings of up to 20 percent on select rugs (hopscotch, anyone?) ", Says Tim Smithe, "Pop culture is always changing and so are we.". Walter E. Smithe Furniture: Contact Details and Business Profile Reviews on Outlet Walter E Smithe in Glendale Heights, IL 60139 - Walter E. Smithe Furniture & Design, Toms Price Home, The Dump Furniture Outlet, Ashley HomeStore, The RoomPlace, Roy's Furniture, Domicile Some ways to do this include mixing fabrics and leathers such as pairing linens with velvets, shag rugs, fur throws, organic elements such as rattan and bamboo even the reflective-ness of chrome can add texture to a room! Home Cities Chicago Meet the Smithe Sisters, The new generation is shaking things up at furniture icon Walter E. Smithe. "An hour and a half. You can send your sympathy in the guestbook provided and share it with the family. Like their brothers, the four Smithe sisters were all in the business when they were in high school. At that age, it was very exciting to come home and brag that we sold maybe hundreds or thousands of dollars in furniture, Meghan recalls. But I never forget that these are my sisters and I completely respect them. Lewis teamed up with Smithes merchandising team to create in-store vignettes, and also featured the store on his show. Walter E. Smithe Jr., head of family furniture dynasty, dead at 86 "They took different career paths," Tim says. It was an organic transition for each of us, says Colleen, the youngest sister. Press J to jump to the feed. "And there's 10 televisions, all tuned to the same station. In the 1970s Walter left Smithe and Shanahan (His brothers remained with the original company) to start his own company - Walter E. Smithe. Walter E. Smithe Jr. Obituary. ". Smithe Family Takeover - Country Magazine Create an account to follow your favorite communities and start taking part in conversations. "And a woman was there with her daughter, and she nudged her and I heard her say, 'That's the Walter E. Smithe guy.' And Amy is a singer and songwriter. 1251 West Thorndale Avenue. That's why when she and her three sisters -- Maureen, Meghan and Caitie -- were asked a few years ago to transition into the role their father and uncles held for so long, they weren't immediately receptive. CHICAGO (WLS) -- Walter E. Smithe, Jr., founder of Walter E. Smithe Furniture & Design, has died at the age of 86, his family said. This began a long series of lighthearted television commercials, which became increasingly elaborate over the next few years. The Feldco guy creeps me out more. Last edited on 17 December 2022, at 02:33, https://incfact.com/company/walteresmithefurniture-itasca-il/, Walter E. Smithe gives royal treatment to Royal Manner. Instead, the Smithe sisters Colleen, director of advertising; Maureen, a buyer; Caitie, a designer; and Meghan, the marketing director help a Chicago couple with tastes that sometimes clash give their town home a new look before relatives show up for a visit. The fourth generation of Smithe leadership is hoping that this young, fresh approach to advertising and marketing will resonate with a consumer base that hasnt yet shopped with Smithe before. His four daughtersMaureen Megan Clarke Caitie Jisa and Colleen Parkerare now the new faces of this historic Chicago brand a spot he and his brothers held for decades. Last year there aas a commercial where the puppet quickly moved to close his laptop when someone came in the office. The company has become known over the years in particular for its quirky TV commercials Chicago TV viewers have long known the jingle, "Walter E. Smithe, you dream it we build it." The new campaign, dubbed Smithe Family Makeovers, showcases Smithe furniture in the homes of actual clients, revealing the handiwork of the companys designers in HGTV-esque episodes. Still, the Smithes have had to weather various challenges since joining the company, including the retirement of their uncle, Tim. There is no rule book that says they all need to matchmetals always compliment one another. If you find the right furniture, it will last even through your kids, Colleen says. Chicago magazine newsletters have you covered. Mix together different, but complimentary, elements such as woods, metals and stonesand feel free to mix various metals together. Plus, they seem like nice guys. With 10 years of advertising industry experience, Smithe Parker, daughter of President Walter E. Smithe III, has worked with high-profile advertising agencies in Chicago. For example, Meghan had to miss her sons Valentines Day party at school this year, due to work responsibilities. Or using a new high-tech application to keep couch fabric truly worry free from childrens spills, everything from spaghetti sauce to Kool-Aid. The 86-year-old patriarch of the Smithe family, Walter Edward Smithe Jr., "died . 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Walter E. Smithe and Bill Shanahan founded the store anticipating a booming economy in the wake of World War II. The spot showed the brothers at a news conference announcing that they had purchased Wrigley Field, home of the Chicago Cubs, with plans to rename it Walter E. Smithe Field. Subscribe to one or more of our free e-mail newsletters to get instant updates on local news, events, and opportunities in Chicago. Edit: I have been informed that they are the daughters, not the wives. With a 71-year history and 11 stores sprinkled throughout Chicago and the suburbs, Walter E. Smithe is a local furniture icon. Walter E. Smithe Jr., founder of Walter E. Smithe Furniture & Design The inky accents create a sleek statement against the white walls and lend a streamlined look to the space. "[5] Of the commercials, Tim Smithe has said, "We wanted to entertain people first, so then when we wanted to inform them they'd already be paying attention". Its unjust to think that women can somehow balance it all, Colleen adds. His signature line: "Linn Burton for certain!". Thats fast, but it shows what we can do. As the oldest sibling, Maureen was the first to officially join Walter E. Smithe in a professional capacity in 2004. For decades, the public faces of the privately owned company have been the sisters' father, Walter E. Smithe IIIthe 59-year-old grandson of the business's namesakeand the sisters' uncles, Mark and Tim. Walter E. Smithe Furniture & Design advertising has featured everything from parodies of "The Price Is Right" to a 2013 classic in which the Smithe brothers got into a wrestling ring with Billy Corgan. getting a penny or nickel for every clearance tag we pulled," says Meghanthe four daughters of Walter Smithe III have . As mothers, all of us have cleaned up a childs spill, or even their vomit, from our furniture, Colleen jokes. But the truth is, I love coming to the office. From 5 to 8 p.m., select retailers will offer refreshments while highlighting unique designers. Walter E. Smithe Jr., founder of Walter E. Smithe Furniture & Design They've transitioned into the spotlight. Is she OK? Revenue: $100 to $500 million (USD) Competitors: Linly Designs, Rieke Office Interiors, 57st Design. Now its only the wives and zero about the furniture. Customers were more concerned with what we were selling versus the people who were selling it, she adds. To the Smithe sisters, the company has always been a piece of their identity, an integral thread of their childhood. The new generation of Smithes are featured in the company's new advertising. Compare how recession-proof Walter E Smithe Furniture is relative to the industry overall. Hauldren -- an advertising copywriter who created the character -- first appeared in the ads in 1973. But now a new generationsisters Meghan, Colleen, Maureen, and Caitie . 1 Early life; 2 Television; 3 Personal Life; 4 References; . With a 71-year history and 11 stores sprinkled throughout Chicago and the suburbs, Walter E. Smithe is a local furniture icon. The announcement was merely an early April Fools' Day prank, although the Smithe brothers said they had received about one hundred emails from viewers who were not sure what to think. And Mark, 40, is Smithe's general counsel; he and his partner live in Lincoln Park with Petey, a 4-year-old bulldog. Or "Hardrock, Coco and Joe." Caitie Smithe is aDesigner, Design Coordinator + Stylist atWalter E. Smithe Furniture + Design. CHICAGO (CBS) -- Walter Edward Smithe Jr., the founder of Chicago's Walter E. Smithe Furniture & Design, has died at the age of 86. Smithe Parker leads Walter E. Smithe advertising Visit Website (opens in new window) Walter E. Smithe. The Smithes had been encouraged to air their outtakes on television after Tim Smithe screened them at an interior design seminar and received a positive reaction from the crowd. Walter E. Smithe Jr. Obituary (1936 - 2022) | Chicago, Illinois Find locations. Updating your home theater? "The majority of what we run is informational and tells about the company, but those aren't the ones people are talking about at the water cooler. You have this sense of passion and responsibility for it. Even if you weren't sure that Walt, Tim and Mark Smithe were brothers -- yep, those Smithe brothers, of "Walter E. Smithe, you dream it, we build it" fame -- their banter at a recent commercial shoot was a dead giveaway. Bloomingdale Plaza. In a new seven-minute "Smithe Family Makeover" video, you'll only see one Smithe brother and you'll only hear the new version of the familiar jingle if you watch all the way through to the credits. We don't take that lightly.". It said he passed away peacef Primary Address. Weird. And now with the company's 75th anniversary approaching in August, they're ready to push forward plans to expand and evolve. But one by one, they followed Maureen's lead and rejoined the family business. In one of their most memorable ads, the four women get into a food fight -- spaghetti and red wine included -- and seemingly destroy a bright white couch, which is then scrubbed clean. Touch device users, explore by touch or with swipe gestures. That can help Walter E. Smithe differentiate itself from the growing number of lower-priced furniture retailers that have moved into the Chicago area in the past couple of years, Walter Smithe said. It's fun to be part of Chicago in that way.". Then he and Thorson meet with his brothers and throw ideas around. So much misogyny in these comments, their commercials have always been cheesy and annoying. The Smithe sisters, all in their thirties, worked in the family business as teens but pursued different career paths in adulthood. "Staying fresh, young and relevant is how we're going to sustain the brand into the next 75 years," Meghan said. Bob's proudly proclaims that it sells cheap garbage, Walter E looks like they're trying to sell you viagra and Penny Mustard radio commercials are justweird.. Jamie Sotonoff. We dont always agree on things, Colleen says. They've been able to weather the unexpected storm of the coronavirus pandemic. They seem very pretentious I think. 70 reviews of Walter E. Smithe Furniture & Design "This is a really good store for when you hit age 40 or so and realize your house still resembles a college dorm. Start shopping. They're going to be the ones buying furniture for the next 50 years, so we have to be ready to serve them the way they want to be served," said Walter Smithe, 57. Colleen Smithe, Director of Advertising There's a certain time and simplicity factor, so from the time of the idea to the time we shoot it can be as short as a week.". Press question mark to learn the rest of the keyboard shortcuts. The commercial, Colleen's brainchild, aimed to show off the company's new "worry-free" performance fabrics that repel stains, a trend Maureen recognized at a major industry trade show and brought back to the Chicago market. Walter E. Smithe Furniture & Design is a family-owned furniture retailer, founded right here in Chicago, back in 1945. But repeated airings of the ad have made him and his door legendary. Not as long as they keep the commercials clever and topical, O'Neil says. The Walter E. Smithe furniture jingle "you dream it, we build it" has been a longtime fixture in the firm's television ads, just as the Smithe brothers themselves have been. Walter E. Smithe Furniture and Design Reviews - Glassdoor Their dad, the company's president, continued filming his signature ads with his brother, Mark, for a short period of time, Colleen said. "Case in point, I was just this morning sketching out my first ideas for The Three Tenors, featuring, of course, the Smithe brothers in a coliseum. Walter Smithe III and Mark Smithe (the Smithe Brothers) are the sons of Walter Jr, and serve as President and VP/Legal Counsel, respectively. Walter E. Smithe, Jr. joined the business in the 1960s with his brothers Gary and Tomm, and began phasing out appliances to focus on custom upholstery. For decades, the public faces of the privately owned company have been the sisters father, Walter E. Smithe IIIthe 59-year-old grandson of the businesss namesakeand the sisters uncles, Mark and Tim. You may have noticed a change lately in those Walter E. Smithe (smithe.com) siblings-on-a-couch commercials.
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