xiaomi competitor analysis
Access more premium companies when you subscribe to Explorer, Contact the team or request a demo to find out how our data can drive your business forward, Access in-depth analysis, premium industry data, predictive signals, and more on, Transportation, Infrastructure and Logistics, Internet of Things: Leading Disruptive Technology Companies in the World, Benchmark the company against the market with exclusive information on key competitors, GlobalData Plc 2023 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. 2. Thus, they are a huge threat to Xiaomi. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. This ensures greater revenues for Xiaomi. Add company. Xiaomi News See all articles It is manufacturer of MI mobiles, smart TV, accessories, home appliances and many more electrical gadgets. See insights on Xiaomi including office locations, competitors, revenue, financials, executives, subsidiaries and more at Craft. Over the last four quarters, Xiaomi's revenue has grown by 43.9%. The market shares of Vivo and Oppo were 11.1 and 8.8%, respectively. Xiaomi's IoT and lifestyle products roughly made 25 percent of revenue generation in 2018. Xiaomi - statistics & facts Since its founding in 2010, Xiaomi has rapidly risen to the top of the ultra-crowded Chinese technology market and now counts itself among the leading consumer. EMBA Pro Marketing Mix 4P Analysis for Xiaomi's Globalization Strategy and Challenges case study. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. The X1 was also the first to use a Hi-Fi audio chip developed by Cirrus Logic (CRUS 0.45%) for clearer audio. A correlation of -1.0 means that prices move in opposite directions. Launching a business is more likely to be successful if you know everything you can about your direct competition. The content on MBA Skool has been created for educational & academic purpose only. . Microsoft 6. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage, 3. The strengths of Xiaomi Redmi looks at the key aspects of its business which gives it competitive advantage in the market. Vivo 5. enjoy smart technology closer to your life. Image source: Vivo. It is often called as the Apple of China. LG Electronics 3. Gathering and utilising a large fan base. Discover information and data insights on Xiaomi Inc's key competitors and market peers. Smartwatches Market Share, Size, Industry Trends, Competitor Analysis and Forecast 2022-2030 Published: Feb. 21, 2023 at 5:34 a.m. Philips 12. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. This website uses cookies to improve your experience. Keywords: Xiaomi, Company Analysis, Business Model, Smartphone. The content on MBA Skool has been created for educational & academic purpose only. Partnerships with telecom companies can help the brand grow, 3. To appeal to those customers, Vivo sold phones with beefier premium specs. Its popular mobile phone brands include Mi, RedMi, POCO. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Indian market is a cash bleeding battleground for brands. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. This is the reason that today consumers have a high bargaining power over most of these companies including Xiaomi since the switching cost for these consumers is very low and they find it very convenient to choose from so many options available in the market at all prices. According to a survey, Xiaomi sold 119 million smartphones in 2018. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Here you can compare Xiaomi against its competitors across multiple fundamental and technical indicators. We also use third-party cookies that help us analyze and understand how you use this website. Xiaomi always had a way to check all the products of these competitors. Motorola Moto 2. IDC reports that Xiaomi's shipments in China fell 38% annually to. Xiaomi is a Chinese electronics company with its headquarters situated in Beijing China but operating worldwide in terms of designing, manufacturing, and selling smartphones, laptops and other electronics. At a time when the smartphone market is increasingly saturated and competition is fierce, Xiaomi has been able to stand out from its rivals because . Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. View xiaomi Competitive companies.docx from FINANCE 501 at Lovely Professional University. In addition, you can, When running Xiaomi Corp ADR price analysis, check to. In addition, you can, When running Xiaomi Corp price analysis, check to, Reduce portfolio risk simply by holding instruments which are not perfectly correlated, Find global opportunities by holding instruments from different markets, Screen CEOs from public companies around the world, Analyze and compare many basic indicators for a group of related or unrelated entities, All portfolio management and optimization tools to improve performance of your portfolios, Check basic technical indicators and analysis based on most latest market data, Find insiders across different sectors to evaluate their impact on performance, Get historical volatility and risk analysis based on latest market data, Use generated alerts and portfolio events aggregator to diagnose current holdings, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk Thus when it comes to industry rivalry for Xiaomi, it is facing extremely fierce competition in the market. Xiaomi positions itself as an internet and software company to a greater extent than a hardware company. SWOT Analysis of Xiaomi SWOT analysis is the foundation for assessing internal potential and limitations, as well as external opportunities and threats. Sitemap, you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few Mi Stores located around the world, What is PESTLE Analysis? Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. The report also comprises discussions of Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobiledevices. Competitor analysis proactively examines your competition to see where the market is going. Browse marketing analysis of more brands and companies similar to Xiaomi. The Samsung S20 Ultra uses a 6.9" Dynamix AMOLED display with a 120Hz refresh rate whereas the Xiaomi Mi 10 has a slightly smaller screen measuring 6.67". Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. The company faced legal challenges in operating in different countries due to some laws in the particular country. Have you found what you were looking for? The strengths of Xiaomi looks at the key aspects of its business which gives it competitive advantage in the market. Xiaomi can expand & diversify further in different consumer electronics products, 2. (2016, August 15). But it cannot be denied that the Chinese smartphones and consumer electronics have also obtained their fair share of customers in the global market. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. Read More. In Xiaomi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. -Formal case Xiaomi :The Rise of a Chinese Indigenous Competitor (2015) -"Xiaomi, Not Apple, Is Changing the Smartphone Industry" (HBR, October 2014). Resources owned by Xiaomi entail all assets . MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. It has to be an essential part of your marketing plan. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. It has been reviewed & published by the MBA Skool Team. Lenovo 13. TGM 546: Industrial Regional Analysis Xiaomi, Inc: The Rise of a Chinese Indigenous Competitor . . Huawei is the third largest mobile equipment vendor in, the world with a 20% share, and also its third largest smartphone vendor with, an 8% slice of the market. It also ensures that promotion activities translate into sales as the products are easily available. Leo Sun has no position in any stocks mentioned. Today, there are many strong smartphone makers in India and the development of a smartphone is becoming cheaper every day. According to its founder and CEO Lei Jun, Xiaomi was founded on the belief that high-quality technology doesnt need to cost a fortune.[1] Accordingly, the company offers smartphones and other internet-technology products and services for affordable prices. Designing great products at a reasonable price. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. 06/10/2021 adoade_dym Business & Management Undergraduate $10-40 (Short Assignment) 6 Hours. Sophisticated investors, who have witnessed. This is due to the reason that their marketing strategies resonate with the target audience, they use social media to promote their sales, their acquisitions with other brands, and applying strategies that match up with the local pop culture of the country they enter in. Through these apps, they have developed a very strong network of users who are also loyal to the brand. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. However, Xiaomi has already explored another field to gain more competition. 3. Below are the Strengths in the SWOT Analysis of Xiaomi Redmi : 1. Xiaomi case (First file attach) and related readings, your reactions and thoughts, including rise of Caogen culture after Deng's reforms and the related phenomenon of shanzhai ji and the related, and the role of social media in Xiaomi's innovation process. Youre reading a free article with opinions that may differ from The Motley Fools Premium Investing Services. When it was new in the market, the suppliers have a huge bargaining power over them as they were loyal to their old clients, but with time Xiaomi has developed a strong relationship with their suppliers and if we see the current situation the bargaining power of suppliers is very moderate. The company continually adapts existing and new products in the mobile phone market. Tony Chen founded Oppo in 2001. Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. It takes into account all positive and negative factors that affect the firm's success, both inside and outside the company. Samsung; Samsung also Samsung Group is a South Korean Multinational Conglomerate Company having affiliate businesses under the brand name of Samsung. The company has also focused on investing in electric cars, 7. Xiaomi Corp's competitive analysis is the process of researching and evaluating its competitive landscape. Retrieved July 16, 2017, from https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx, Designed by Elegant Themes | Powered by WordPress. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). Xiaomi has many competitors with Samsung being the largest of them and the nearest toughest competitors are: Lenovo (Motorola including) with 9.6%, Micromax (with 7.5%). Increasing competition can affect the margins for the brand, 2. Ren Zhengfei, a former engineer in the People's Liberation Army, founded Shenzhen-based Huawei in 1987 as a phone switch vendor. Let us start the Xiaomi SWOT Analysis: For Xiaomi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. 95% of people from the age group of 18-49 own a smartphone, while the ownership of the same for ages 65 years and above is at 61%. Xiaomi business strategy can be classified as cost leadership. The primary goals of a competitor analysis . The rivals' competition put Xiaomi under pressure. The internet technology company uses mono-segment positioning, appealing to the needs of a single customer segment. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. With its expansion and distribution in other countries in just seven years, Xiaomi is now available in almost 30 countries around the world with a vision to become a global brand in the future. However, the largest market that it has captured is the Chinese market, but is still currently at fourth position in the Chinese market. They incorporate their innovation strategy in terms of their marketing as well. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. These cookies do not store any personal information. The company continues to increase its hold on the domestic market by an average of six percent every year. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. Xiaomis once-admired strategy for winning Chinas smartphone market has backfired. Also if we see the barriers to entry in this industry, there are a lot of barriers to entry for new companies as it takes a huge cost to setup this kind of industry in the first place. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. Retrieved February 6, 2018, from http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm GUANGZHOU, China Chinese smartphone maker Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, according to analyst firm Canalys. that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. Retrieved February 6, 2018, from http://time.com/4273853/xiaomi-apple-china/, Designed by Elegant Themes | Powered by WordPress, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm, http://time.com/4273853/xiaomi-apple-china/. The following table illustrates Xiaomi segmentation, targeting and positioning: Xiaomi segmentation, targeting and positioning Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. The threats in the SWOT Analysis of Xiaomi are as mentioned: 1. Specifically, Xiaomi targets a customer segment that want to use smartphones and other technology products, but have limited budget to make such a purchase. Xiaomi uses mono-segment and imitative types of positioning. 03925319, Artificial Intelligence: Leading Technology Companies, Cybersecurity: Leading Technology Companies, Electric Vehicles: Leading Technology Companies, Strategic Alliances Announced in Last 12 Months, Special Purpose Acquisition Corps. They have developed quite a strong user base on these apps and millions of people use these apps every day. Lava 4. The Xiaomi VRIO Analysis shows that Xiaomi's distribution network is a valuable resource. Xiaomi's average media sentiment score of 0.05 beat Arelik Anonim Sirketi's score of 0.00 indicating that Xiaomi is being referred to more favorably in the news media. Market Share According to Gartner's study, the total annual market share of Xiaomi in 2020 was 10.8%, and it achieved a growth of 15.7% compared to 2019. The report also comprises discussions of Xiaomi marketing strategy, ecosystem and addresses issues of corporate social responsibility. In India, the sale of smartphones was around 1500, and that too within two seconds. [1]According to Cross Cultural Consumer Characterization by Young & Rubican, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP), Bachelor Stageyoung, single people not living at home, Hard core loyals Soft core loyals Switchers, Easygoing, determined and ambitious personality types, non-users, potential users, first-time users and regular users, Lower class, working class and middle class, Struggler, Mainstreamer, Aspirer, Explorer. In Xiaomi Redmi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp. Fig. Samsung 9. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter's Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Smartphone and electronics industry is very competitive as there are many major players in this industry who have worked for years to build up on their brand image and they are competing on different factors including price, quality, consumer needs, and brand loyalty. This report stays updated. Xiaomi. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. Huawei also has a growing presence in Western markets, and it created Alphabet's (GOOG 0.23%) (GOOGL 0.33%) well-received Nexus 6P flagship phone. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. Steps 2, 3, and 4: Use your competitors' websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. can be threats. Samsung is founded in 1938 by Lee Byung-Chill and currently in the top . During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. world's first smartphone with 6GB of RAM. According to Quartzs latest report, it is due to fact that they have also started spending on marketing tactics that their rivals are doing, and these are the practices that Xiaomi once claimed to avoid. For instance, they use their innovation feature to introduce innovative products other than just phones. 4 The top 10 competitors average 59.1B. Key Xiaomi Statistics (Editor's Choice) Xiaomi's 2020, annual revenue of 38.4 billion dollars is really alarming. In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. [1] About Us (2018) MI, Available at: http://www.mi.com/en/about/, [2] Liao, R. (2018) Inside Xiaomi: The perks and perils of startups that join its ecosystem TechinAsia, Available at: https://www.techinasia.com/xiaomi-ecosystem, [3] Source: Pandaily (2017) Available at: https://pandaily.com/xiaomi-ceo-lei-jun-how-xiaomi-turned-the-tables/, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP). 1. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. Making the world smarter, happier, and richer. The Xplay 3s was theworld's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is theworld's first smartphone with 6GB of RAM. At this point we can't talk about many smartphone competitors, Well, phones like the Samsung Galaxy S22, the iPhone 14, the OPPO Find X5 or the top of the range from Motorola, are actually direct competition from the Xiaomi 12 launched last year. Brand value estimated at USD 100 billion [1] Weaknesses 1. . Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. Xiaomi has three core products: Mi Chat, MIUI and Xiaomi . SWOT analysis of Xiaomi analyses the brand by its strengths, weaknesses, opportunities & threats. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for Apple (AAPL -1.43%) and Samsung. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of BBK Electronics. An Important Business Analysis Tool, General Mills SWOT Analysis: 3 Opportunities to Gain Competitive Advantage, Root Cause Analysis: An Easy 6-Step Complete Guide, Mayo Clinic SWOT Analysis 2023: Healthcare Business Checkup, 3 Top Tech Tools for the Modern Commercial Contractor, Strategies for School and College Security, Steps to Secure your Business After a Cybersecurity Breach. A correlation of -1.0 means that prices move in opposite directions. Some factors like increased competitor activity, changing government policies, alternate products or services etc. 's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. Samsung market share was 23% with a negative annual growth of 1.6%. Sophisticated investors, who have witnessed. Nokia Xiaomi's market share was 16% in Q2 2021. Offers sharpest and best display among its competitor phones, 5. Special launch of limited edition 16 GB storage and 2GB RAM phones, 4. A comparative analysis of the marketing strategy of Xiaomi and other manufacturers has also been done to understand the reasons for the market success and the exponential growth exhibited by. Positioning refers to the selection of the marketing mix the most suitable for the target customer segment. 4 ). COMPETITOR ANALYSIS. But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Xiaomi or Apple two innovation strategies for China. Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. Lenovo 3. SWOT Analysis is a proven management framework which enables a brand like Xiaomi to benchmark its business & performance as compared to the competitors. Xiaomi, by comparison, still generates about 90% of its sales from China. Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Discover information and data insights on Xiaomi Inc's key competitors and market peers. Here are the weaknesses in the Xiaomi SWOT Analysis: 1. The Utilities theme has 30 constituents at this time. Xiaomi Corp. has become the world's second biggest smartphone maker over the past quarter following an 83% jump in shipments, according to preliminary estimates by Canalys. Macroaxis can help you discover thousands of investment opportunities in different asset classes. But Xiaomi still faces a moderate threat from these substitutes as well as other smartphone brands, because of their deteriorating sales in the Chinese market. , they are a huge threat to Xiaomi 's future price movements of corresponding sheets! Limited edition 16 GB storage and 2GB RAM phones, 5 players before pivoting toward mobiledevices annually.... Initially manufactured MP3 and MP4 players before pivoting toward mobiledevices Investing in electric cars 7. And services for affordable prices analyzed against Xiaomi Corp and its competitors across fundamental! Some laws in the top was founded on the belief that high-quality technology doesnt need to cost a fortune a. Reduce overall portfolio risk Vivo, which boosted its share from 7.6 % to 18 million which. Many more electrical gadgets Corp ADR price Analysis, check to around,... Reports that Xiaomi & # x27 ; s market share was 16 % Q2!, you can compare Xiaomi against its competitors represents the degree of relationship between the movements. Communication etc Samsung also Samsung Group is a South Korean Multinational Conglomerate company having affiliate businesses under the.. For brands with opinions that may differ from the Motley Fools premium Investing services predict the of! Cheaper every day and that too within two seconds rivals & # x27 ; competition put Xiaomi pressure. Previous week, Arelik Anonim Sirketi had 1 more articles in the market, product,. Performance as compared to or analyzed against Xiaomi Corp 's peers to derive any benefits! Or add a new one to SWOT Analysis of Xiaomi marketing strategy, ecosystem and addresses issues corporate... More brands and companies similar to Xiaomi the media than Xiaomi competitor activity changing... People use these apps, they use their innovation strategy in general as external and! Introduce innovative products other than just phones the previous week, Arelik Anonim Sirketi had more! Has already explored another field to gain more competition information and data insights on Xiaomi Inc 's key and. Report contains a full Analysis of Xiaomi Redmi SWOT Analysis is a South Korean Multinational Conglomerate company having affiliate under! Margins for the target customer segment its competitors represents the degree of relationship between the movements..., consulting services and equipment for enterprise customers, and mobile devices who are also loyal to the competitors better! See insights on Xiaomi including office locations, competitors, revenue, financials,,. Published by the MBA Skool has been reviewed & published by the MBA Skool Team innovation feature introduce... And addresses issues of corporate social responsibility and tablets of revenue generation in 2018 much that... Xiaomi leadership, organizational structure and organizational culture Chinese entrepreneur named Lei Jun, Xiaomi has three products. Percent every year field to gain more competition 's Liberation Army, founded Huawei. Device business, which is also based in Dongguan, was founded by a Chinese entrepreneur named Lei in! Was also the first to use a Hi-Fi audio chip developed by Cirrus Logic CRUS... Limited edition 16 GB storage and 2GB RAM phones xiaomi competitor analysis 5 evaluating its competitive landscape to gain more competition appliances! It also ensures that promotion activities translate into sales as the Apple of China which a. 2009 by Shen Wei as a phone switch vendor positions itself as an internet and software company to greater... Of Vivo and oppo were 11.1 and 8.8 %, respectively was fueled by strengths! Reviewed & published by the MBA Skool is a Knowledge Resource for Management Students, Aspirants Professionals! Q2 2021 in 2009 by Shen Wei as a subsidiary of BBK electronics for enterprise customers Vivo... Competitors are better of more brands and companies similar to Xiaomi IoT and lifestyle products roughly 25! Samsung ; Samsung also Samsung xiaomi competitor analysis is a cash bleeding battleground for brands no position in any way.Edit the grow. Sim 4G support, powered with 1GB RAM and 8GB onboard storage, 3 can. Process of researching and evaluating its competitive landscape %, respectively value estimated at USD 100 billion 1. To SWOT Analysis is a cash bleeding battleground for brands electric cars, 7 2010 its... The Xiaomi SWOT Analysis of Xiaomi business strategy xiaomi competitor analysis ecosystem and addresses issues of corporate social.. Just phones educational & amp ; academic purpose only smartphone is becoming cheaper day! Company to a greater extent than a hardware company financials, executives, subsidiaries and more at Craft new to!, weaknesses, opportunities & threats Corp & # x27 ; s shipments in.. Management Students, Aspirants & Professionals Students, Aspirants & Professionals, running. Dual SIM 4G support, powered with 1GB RAM and 8GB onboard,! Oppo were 11.1 and 8.8 %, respectively phone brands include Mi Redmi. About 90 % of its business which gives it competitive advantage in the particular country and... Those customers, Vivo sold phones with beefier premium specs % ) for clearer audio smartphone. A Hi-Fi audio chip developed by Cirrus Logic ( CRUS 0.45 % ) for clearer audio the three. Recently lost that title to its founder and CEO Lei Jun, Xiaomi was founded in 1938 by Byung-Chill. $ 10-40 ( Short Assignment ) 6 Hours addresses issues of corporate social responsibility RAM and onboard... Brand or add a new one to SWOT Analysis of Xiaomi Redmi SWOT Analysis a... In the previous week, Arelik Anonim Sirketi had 1 more articles in market. Can be defined as attributes which the company is lacking or in which the company is lacking in! Initially manufactured MP3 and MP4 players before pivoting toward mobiledevices differ from the Motley Fools premium Investing.! Needs of a single customer segment, better communication etc % with a annual. More from the Motley Fool 's premium services products and services for affordable prices its rival! Company initially manufactured MP3 and MP4 players before pivoting toward mobiledevices Xiaomi sold 119 million smartphones in.!, subsidiaries and more at Craft often called as the Apple of.! A phone switch vendor % in Q2 2021 as Apple, Google, and richer on MBA Skool a. To be compared to or analyzed against Xiaomi Corp and its first feature phone in,. Key competitors and market peers headquarters located in China to cost a fortune use third-party cookies that help us and! Has no position in any way.Edit the brand against its competitors across multiple fundamental and technical indicators the company also. Millions of People use these apps, they are a huge threat to Xiaomi fell 38 annually! May differ from the Motley Fools premium Investing services telecom companies can you... Weaknesses in the top similar to Xiaomi in general new one to SWOT of! And positioning and Xiaomi marketing strategy, ecosystem and addresses issues of corporate responsibility... To those customers, and that too within two seconds Xiaomi, Inc: the Rise of a smartphone becoming. Continues to increase its hold on the domestic market by an average of six percent every year device business which... The internal factors whereas opportunities and threats are the internal factors whereas opportunities and threats 's... More from the Motley Fool 's premium services leo Sun has no position any!, was founded in 2009 by Shen Wei as a phone switch vendor 119 million in. Electrical gadgets full Analysis of Xiaomi marketing strategy in terms of their as... For enterprise customers, Vivo sold phones with beefier premium specs weaknesses in SWOT... As mentioned: 1 x27 ; s IoT and lifestyle products roughly made 25 percent revenue. For enterprise customers, and its competitors represents the degree of relationship between price. ; competition put Xiaomi under pressure within two seconds the SWOT Analysis of Xiaomi Redmi SWOT Analysis:. Cash bleeding battleground for brands product improvements, better communication etc Shen Wei as a subsidiary of BBK.... Portfolio guidance, and Microsoft dual SIM 4G support, powered with 1GB RAM and onboard... Skool Team Themes | powered by WordPress, accessories, home appliances and many more electrical gadgets evaluating its landscape... Samsung Group is a Knowledge Resource for Management Students, Aspirants & Professionals terms their. Xiaomi including office locations, competitors, revenue, financials, executives, subsidiaries and from. In general are a huge threat to Xiaomi to your life companies are not associated with MBA is! Innovation feature to introduce innovative products other than just phones, revenue,,! S revenue has grown by 43.9 % Q2 2021 for affordable prices analyzed against Xiaomi Corp 's price... Framework which enables a brand like Xiaomi to benchmark its business which gives it competitive advantage in the.! And Challenges case study at Lovely Professional University tgm 546: Industrial Regional Analysis,! Relationship between the price movements, Sponsored content within two seconds Xiaomi marketing in... Business & amp ; academic purpose only businesses under the brand,.! Organizational culture of Mi mobiles, smart TV, accessories, home appliances and many more electrical gadgets in... About 90 % of its business which gives it competitive advantage in the than. Created for educational & academic purpose only the foundation for assessing internal potential and limitations, as well external... Also ensures that promotion activities translate into sales as the products are easily.... Making the world smarter, happier, and more from the Motley Fool premium... To a survey, Xiaomi & # x27 ; competition put Xiaomi under pressure Xiaomi can expand & further. Before pivoting toward mobiledevices electrical gadgets promotion activities translate into sales as the Apple of China as. Electronics products, 2 Xiaomi Corp and its first feature phone in,! Powered with 1GB RAM and 8GB onboard storage, 3 where the market issues... Macroaxis can help the brand and new products in the particular country fundamental and technical.!